Established in 2011, Johnny Foreigner is London’s first Freelance Directors’ Agent with a solid reputation of trustworthy advice and leading directorial talent. We mainly represent London based independent Directors for TV commercials and branded content.

Our clients are Production Companies and integrated Ad Agencies who hire our Directors on a freelance basis. All our Directors are personally vetted and interviewed by our MD so our clients know they will work with Directors we trust. We have Directors of every genre; both established and emerging. Only 8% of applicants to Johnny Foreigner make the roster which allows us to enjoy the premium reputation that we have earned over the years.

The company was set up by Producer Olivia Hirschberg. With over 20 years experience in the Advertising industry, Olivia has lived in London, Santiago de Chile, Los Angeles, Cape Town and Munich, Producing for many of our industry’s award winning Production Companies and Directors. London Production Companies included Great Guns, Pink, Blink, Stink, Small Family Business (now Rattling Stick), RSA, Smuggler, Another Film Company and 2AM. Having shot in over 15 countries and speaking nearly four languages (English, German, French and a bit of Spanish), Olivia is a widely respected and trusted Agent / Producer with exceptional contacts to our industry’s key players across the world.


Interested in joining us and broadening your channels of potential work as an independent Director? Want to do more work in the world of online content? We can help you. Already repped by a traditional Production Company as a rostered Director? You can still join us and have us look after your representation to the online content market (only if your Production Company doesn’t cover that field).

Please note that we set very tough criteria in deciding which Directors to represent and only 8% of applicants make the final cut. If you have over 5 years of experience in commercials / branded content then please fill in our “join johnny” application form which you can find here.

Our affiliate agency, covering the international markets, is Prague-based Driven by Creatives



Olivia Hirschberg / info@johnnyforeigner.tv / +44 (0)7785 351153






We comply with the GDPR and any data held by us is held on the following basis provided in the GDP: Consent, Contract, Legal Obligation, Vital interests, Public task or legitimate interest and is only such data- typically name, email,phone number and address- necessary for us to contact you and payment details if we pay money to you. If you have any issues or would like to read our data protection policy or object to us holding your data and would like us to delete it please email info@johnnyforeigner.tv